Ludwigsstraße is one of the main arteries in Mainz city centre. It serves as a stimulus for the whole of Mainz. With the revamp taking place on Ludwigsstraße, the street affectionately known to locals as the Lu, the heart of the city of Mainz is once again set to pound – in the LU: on the Lu. The LU: will be a real experience for Mainz locals and visitors to the city. In Mainz’s new city quarter, we want to play up the city centre’s existing strengths, close gaps in the offering and focus on Mainz’s original culture of pleasure. The LU: will be a powerful draw for everyone in Mainz city centre.

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Location

The convenience begins as soon as you arrive at the modernized parking garage. It features approximately 300 parking spaces, about 15 car-sharing spaces, and around 350 bicycle parking spaces. In addition, 19 parking garages within a 1-kilometer radius offer nearly 8,300 parking spaces. Cyclists will also find additional bike parking options around the LU. Furthermore, two public transit hubs and a bus stop in the immediate vicinity provide direct connections. Mainz Central Station is just a 10-minute walk away. The wide range of car- and bike-sharing services in Mainz offers additional options for getting to and from the area.

Concept

The Lu usage concept is unique in Rhineland-Palatinate. The LU: is set to become a place where Mainz gets together. Not just for shopping, but also for experiences. We are convinced that retail today needs a rethink. There should be a place here for everything that makes the city worth living in. That is why, besides attractive retail stores, Mainz’s flair for pleasure and culture should also fill the LU: with life. Retail, pleasure, culture: three things that combine to create a diverse city experience. Need some examples? The people of Mainz famously live in the city’s squares, which is why the concept includes lively indoor and outdoor squares. This starts with the forecourt, which will provide inviting open spaces. Places where people can spend quality time can also be found inside the LU: with a pop-up hall on the ground floor where international brands, local favourites and start-ups in temporary shop units can showcase their goods. There will also be a delicious range of food from regional establishments in the pop-up hall.

Energy concept/city climate

Sustainability as an integral part: The redevelopment of the retail site on Ludwigsstraße in Mainz is accompanied by comprehensive measures to improve the urban environment. First, the sustainability concept focuses on positive climatic effects through extensive greening of the site, which was previously almost entirely paved: All flat roofs will be extensively greened. In the courtyard facing Deutsche Bank and in the hotel’s courtyard, so-called intensive greening—including trees and shrubs—is planned. As part of the greening initiative, new habitats for insects will also be created, and biodiversity in the city will be enhanced. Energy will be generated using geothermal energy (ground heat) and photovoltaic systems.